Practical AI help for small business, from guidance to fully built.
From working it out together to having it built for you. Honest AI help for small business, with the tools we made ourselves as proof.
The room is loud. Most of it won't survive contact with your actual business.
Every vendor has a revolution to sell, and a hockey-stick chart to prove it. Your competitors are all supposedly miles ahead. Most of it is noise. Noise is how people end up paying monthly for a tool they opened twice.
What you actually need isn't more of it. It's help at the right level, and an honest answer about which level that is, even when the answer is none of them yet.
Not an AI agency. A business that uses AI.
Most AI help comes from people who know the technology and have never had to make a payroll, chase a late invoice, or keep a client happy when a job runs over. We come at it the other way round: we run Sweet Homes, a busy Edinburgh building firm, and we bring in AI only where the numbers justify it, the way we do in our own week.
An AI agency sells you AI. We use it to solve a business problem. You can tell the difference inside ten minutes of a call.
Three levels of help, and you only pay for the one you need.
New to this, or not sure which tier fits? Start with a fixed-scope AI teardown, £195, money back. It tells you exactly where AI pays off in your business, and the fee comes off any bigger job.
Guidance
Done with you. We sit beside you, find the problem that's actually worth solving, and you keep a written proposal arguing the case. £950, and "you don't need AI yet" is a real verdict.
Implementation
For businesses already spending on AI but not seeing the value. We audit what you run, tell you plainly what's working and what's draining you, and implement what actually fits. £2400, fixed.
Done-for-you build
We build custom AI tools and automations into your business, the way we built Pencraft and Pikabo for ourselves. Real software in daily use, not a slide deck. Scoped on a call, priced per project.
Not claims. Systems already running.
Nine systems run inside a real business today, most of them daily, and you can be shown any of them working. Three samples.
Email and inbox automation
Pencraft runs a real trades inbox every day. Across the last 174 logged replies it hit 98% accuracy, and most drafts go out exactly as written.
Back office on autopilot
Over 100 branded quotes issued through an engine that carries the firm's pricing rules and blocks mistakes before they ship.
Search visibility that answers to numbers
The same methods grew one authority page past 200,000 search impressions, and every report marks what moved and why.
Your kind of business, and what it gets.
Trades, professional firms, local services, online shops, charities, agencies, one-person companies. The same systems, pointed at different days, with a named starting level for each.
Take the guide instead.
The twelve AI jobs I automated inside my own building firm, and what each one saved. Leave an email and it is yours.
One email, for the guide and the occasional practical AI note. No spam, unsubscribe any time.
A hot take is loud, instant, and usually wrong. A cool take waits, checks, and tells you what it's really worth, then helps you build it if it is.
One of ours, start to finish: script, voice, and render. Tap for sound.
It isn't intelligence. It's analysis.
Begin with the name. "Artificial intelligence" is a clever piece of marketing. The word "intelligence" suggests understanding and judgement, something that knows what it's doing. It doesn't. What you're really buying is analysis: fast, capable pattern-matching across more data than any one person could ever hold in their head.
Analysis on its own isn't insight. The hours a machine saves aren't the product; what you do with them is. Someone who knows your business still has to work out what the pattern means. The machine handles the busywork. The judgement, and the building, is still human. That's the bit we charge for.
Drop the word "intelligence" and most of the hype goes with it. What's left is a tool, worth the money in some places and wildly oversold in others. So we listen to what you're trying to do, look at it honestly, then propose something: guidance, a fix to what you already run, or a tool we build you. When there's nothing worth doing, we say so. A vendor never gives you that one.
The same hands do the judging and the building.
cooltake is Brunon Rogowski. I've built and run my own firm, Sweet Homes Edinburgh, rated 4.9 from more than 130 reviews, where every decision had to work and pay for itself, and I've spent time at Apple, one of the most customer-obsessed companies anywhere, watching at close range how it handles the customer communication most businesses get wrong.
I also build the tools myself. Pencraft, an email and diary assistant, runs my own inbox every day. Pikabo is a live animal-shelter adoption portal. Both are proof that cooltake ships working software, not just opinions about it. When I tell you what to automate and what to keep human, that comes from the building, not the reading. The dull, repetitive work, give it to the machine. The judgement and the relationships, keep them human. Most of the value, in my experience, is knowing which is which.
The questions I ask are an operator's, not an academic's: what does it cost, what breaks, and who's left holding it when the vendor goes quiet. No vendor pays me, I resell nobody's software, and the only money that changes hands is yours to me. Hard to stay honest any other way.
Most of it begins with a short call.
Twenty minutes, no obligation, and you'll soon know which level of help you need, or whether you need any yet. Email hi@cooltake.ai or book a slot.